Honda, like most other manufacturers, has placed a premium on their point of sale (POS) products. The most widely circulated of these point of sale products is their individual model brochures.
In this article, we are going to take a thorough look into the 2008 Honda Accord marketing product brochure. This is a 23 page brochure that Honda has invested a tremendous amount of money hoping to persuade the general public that this is more than a car, but an extension of who you are.
"In Developing the new Accord, we considered the road...and everything beyond it." This is the lead in for the brochure. Honda is trying to create the feeling that the 2008 Accord is designed to be than just another car, it's a driving experience.
On Page 4, they cleverly turn the Accord into a personalized driving machine. "To surpass everything we've done before, we've looked for inspiration beyond where it lives to where you live. Precisely tuning the new Accord to the demands of the road, and to desires of its driver." The marketing department wants you to imagine that the new Accord is going to taught the nuances of your driving environment and learn the way you drive on the roads you drive.
Turn a couple more pages and find that even with a Honda, "Sex Sell". "This is about lines and curves and shape. In other words, it's about desire." They mention that the new Accord is designed to invite a stare and that it can stir passion. Everyone wants to seen in the right place with the right people and of course in the right car. Honda has done a great job on this page to address the "Right Car" part of this equation.
As you continue through the brochure, "It's like no other Accord we've ever built. It's like every Accord we've ever built." If it aint broke don't fix it, well Honda knew the Accord was not broken, but they wanted you to know that they completely scrutinized all facets of the Accord and refined all areas to make the latest Accord the greatest Accord.
Honda has always been about its engine. The reliability of a Honda will never be undersold. Now, to go along with the engines unsurpassed reliability, is a new found power plant and environmentally emission friendly design. "It starts with a commitment. It starts with a promise. It starts with an engine."
Of course, Honda had to touch on what is becoming "The Marketing Catch Phrase" "DNA". This is simply what engineers' thought process was when creating the new Accord. They wanted to be environmentally friendly, "Green". They wanted the Accord to be safe and at the same time be fun. They are convinced and wanted to convince you that they have accomplished all the above.
The overall design and layout of the 2008 Honda Accord brochure gets a big thumbs up. They have managed to touch on the emotional side of the potential buyer and let them imagine what it would "Feel like" to own the 2008 Honda Accord. Being one with your machine, getting noticed, sexy, fun, safe and "Green" is what they want to feel. If the Accord comes close to the sales pitch of the brochure, Honda has another homerun on their hands.
Saturday, August 23, 2008
Sunday, April 6, 2008
Meaning of Honda CRV-Honda
Introduced in Japan in 1996, the CR-V was Honda's aboriginal centralized advised SUV and was originally advised alone to be a alcove vehicle. Honda was afraid to bazaar the agent back abounding acquainted the car did not accept abeyant to advertise alongside the Honda Passport and to booty over the role of Honda's entry-level SUV. In the United States, it was displayed for the aboriginal time at the 1996 Chicago Auto Show. Citing able sales from the commensurable Toyota RAV4 aloft its release, the archetypal was again brought stateside in February 1997. Shortly afterwards, CR-V sales outpaced those of the abate RAV4, and the bunched SUV has maintained able sales and acquired accolades anytime since.
The Honda CR-V is a bunched crossover SUV bogus by the Japanese automaker Honda back 1996. It was about acquired from the Honda Civic to amuse a accessible appeal for a sport-utility agent from Honda. There are discrepancies as to what "CR-V" stands for, with Honda sources in altered markets citation altered meanings. Though Honda sales abstract in UK reportedly makes references to "Compact Recreational Vehicle", added Honda references (including the official Honda Japan CR-V Fact Book [1] and Honda Common [2]) adduce "Comfortable Runabout Vehicle". It is accessible in both all-wheel drive and front-wheel drive, although in abounding markets such as the United Kingdom and Australia, alone all-wheel drive is offered due to abridgement of appeal for lower blueprint cartage and college customer expectations.
Honda produces CR-Vs in the United Kingdom and Japan for common markets, and as of 2007, North American CR-Vs are produced in East Liberty, Ohio. The CR-V is produced for the Chinese bazaar by the Dongfeng Honda Automobile Company, a collective adventure with Honda. Starting in abatement 2007, North American CR-Vs will additionally be produced in Jalisco, Mexico in accession to the US, Japan, and Britain due to aerial demand. Honda admiral advised authoritative the CR-V as one of the aboriginal cartage to be produced at Honda's new ability currently beneath architecture in Greensburg, Indiana that will accessible in abatement 2008; however, the ability will initially alone aftermath the Civic, which may chargeless up amplitude in East Liberty for CR-V assembly from the 2009 archetypal year onward. Elsewhere, the CR-V is Honda's aboriginal SUV added than the accompanying Element awash in the United States and Canada, and the HR-V awash in Europe.
Monday, February 4, 2008
All New CR-V Sent Out By Honda-Honda Review
The Honda CR-V is a vehicle that has already been in the automotive industry since the year 1996. This year could be considered as its tenth year in the industry. This vehicle is a compact crossover sport utility vehicle and it has been built in only one body style which is the sport utility vehicle that holds five doors. The Mazda Cx-7, Subaru Forester, Toyota RAV4, and the Mitsubishi Outlander are the vehicles that can be considered as the tough contenders of the Honda CR-V in the race to the top.
Now, the Honda Motor Corporation has sent out the newest Honda CR-V out to the industry. According to the company, this new vehicle is actually one that would give you a good driving experience. Plus, it comes with much improved levels in its equipment, instruments, and features. Of course, Honda made sure that the newest Honda CR-V has the best parts Honda as well as the latest technology in safety. This September 28th, you may want to watch out for the public unveiling of this vehicle during the upcoming Paris Auto Show.
Compared to the previous versions of this crossover sport utility vehicle, the new one would hold a lower center of gravity. Honda also claims that this new one would be boasting of a wider stance plus quite a number of significant changes to its steering and suspension geometry. The company also boasts that this new Honda CR-V would also be having a far faster and quicker response. It also holds directional stability plus a much better agility because of the changes that were done to the vehicle’s chassis. And all these changes all round off to a better and more enhanced handling of the vehicle.
Honda made sure that this Honda CR-V would not only be fitted for on road travails. You see, the company also boasts that even if you use this one for off road adventures, the Honda CR-V would make the whole experience quite remarkable and unforgettable.
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